PIF named Official Tournament Supporter of FIFA World Cup 2026 across North America and Asia

On May 14, 2026 the Public Investment Fund (PIF) and FIFA announced that PIF will serve as an Official Tournament Supporter of the FIFA World Cup 2026 in the North America and Asia regions. Per FIFA's media release, the partnership incorporates PIF companies Savvy Games Group (Saudi Arabia's games and esports champion) and Qiddiya City (a flagship entertainment, sport and culture development), and builds on PIF's FIFA Club World Cup 2025 partnership. FIFA Chief Business Officer Romy Gai said FIFA was 'delighted to have PIF as a Tournament Supporter of this year's game-changing FIFA World Cup,' while PIF Head of Corporate Brand Mohamed AlSayyad cited continuity from the prior Club World Cup relationship and work with Concacaf.

PIF framed the sponsorship as consistent with its 2026-2030 strategy, in which sport sits within the tourism, leisure and entertainment ecosystem. The deal extends Saudi Arabia's deepening commercial ties with global football ahead of its hosting of the 2034 World Cup, and follows reporting that PIF is simultaneously reassessing other sports commitments, including a planned withdrawal of financial support for LIV Golf at the end of the 2026 campaign. Inside World Football and Insider Sport framed the move as a further deepening of Saudi-FIFA ties.

The announcement is a commercial sponsorship; financial terms were not disclosed in the releases.